Sunday, June 19, 2011

Why Buy Knife By Fissler

What could have been the difference?

Fissler Knives
In almost every restaurant kitchen that I visited, I noticed that most of the cooks handled their knives like a precious gem. Many of them even had their very own set of knives intended for their use only. 

As someone so intrigued, I asked one of the cooks what makes all of them so "possessive" of their knives making them more of a cooking theoretician. Even in our travels, I am not likely to skip a good restaurant we are near that I don't take a peep in the kitchens.

Finally I got an answer, it's Fissler functionality!

Fissler believes in functionality as a significant role for its knives. How have you been able to link your credo "Form follows emotion" with Fissler’s standards of functionality? This is actually a very simple matter as people will not buy an item that does not work. This means that the discussion regarding design versus functionality is no longer necessary.
People to whom prestige is important like to be surrounded with products that demonstrate an upscale lifestyle. They want everything to be as "perfect" as possible. The perfection line with its pure aesthetics is thus perfect, and Fissler has it.

A Fissler Profession Knife
Profession is for the intrinsically creative individuals, who care about having fine things in their life and examine the product very carefully. A profession knife comes very close to an archetypal knife. It is unconventional, always present in the user’s hand, very striking due to its high material density, and can be more precisely controlled when cutting. Its subtle aesthetics paired with the highest of quality appeal especially to purists and, of course, professionals. 


One thing must be absolutely clear for every new product development: The product must be perfect, otherwise we are in danger of damaging the brand - in the case of Fissler, a very valuable brand - as a whole. An additional prerequisite for Fissler was that the design concept of the knife lines had to work all over the world.

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